AI-native companies are entering established markets with radically lower headcount and margins that make traditional service firms look uncompetitive. Here is what is actually happening and why it matters if you sell services, software, or expertise.
There are three distinct types of AI doing very different jobs in production right now. Most businesses treat them as one thing. That is why their AI strategy sounds confident and delivers nothing specific.
Most companies have people using ChatGPT and call it an AI strategy. Real AI maturity means working three distinct layers: people enablement, process automation, and product AI. The companies getting results are doing all three, in order.
88% of organisations say they use AI in at least one function. Most of them have not changed anything that matters. The companies posting real results did something specific that the rest skipped.