Eighty-eight percent of organisations now use AI in at least one business function.[9] That sounds like the story is over. Everyone adopted AI. Move on to the next thing.
It is not over. It has barely started.
The number tells you about adoption. It tells you nothing about depth. Most of that 88% added a chatbot, bought a Copilot licence, or ran a pilot that someone presented at an all-hands and nobody measured afterwards. The companies posting real, auditable results from AI, the ones rearranging how work actually gets done, are a much smaller group. And what they did differently is worth paying attention to.