Privacy Policy

Last updated: March 20, 2026
Website: https://fusecup.co
Controller: FUSECUP LIMITED
Company number: 13888718
Registered office: 124 City Road, London, England, EC1V 2NX
Contact email: [email protected]

1) Who We Are

This Privacy Policy explains how FUSECUP LIMITED ("we", "us", "our") collects, uses, stores, and shares personal data when you use our website and related services.

2) Personal Data We Collect

We may collect and process the following categories of personal data:

  • Contact details you provide (for example, name, email address, and any details you submit by email or booking forms).
  • Account data if you register or sign in (for example, email address, authentication metadata, and profile information such as display name/avatar, where available).
  • Technical and usage data (for example, IP-related geo signals, browser type, device information, pages viewed, interactions, timestamps, referrer URLs, and approximate location).
  • Communication data when you contact us (for example, support/business inquiry content).
  • Scheduling data when you book a meeting via our scheduling provider.

3) How We Collect Data

We collect data:

  • directly from you (emails, account/authentication flows, meeting booking);
  • automatically via cookies and similar technologies (analytics and essential functions);
  • from third-party services you use to authenticate or schedule with us.

4) Why We Use Personal Data (Purposes)

We use personal data to:

  • provide and operate our website and services;
  • authenticate users and maintain account security;
  • respond to inquiries and provide support;
  • improve site performance, usability, and content;
  • understand how visitors use our website;
  • monitor and fix technical errors;
  • comply with legal obligations and enforce our terms.

5) Legal Bases (UK/EU/EEA/CH)

Where applicable, we process personal data under these legal bases:

  • performance of a contract;
  • legitimate interests;
  • consent (for non-essential cookies where required);
  • legal obligation.

6) Cookies and Similar Technologies

We use cookies and similar tracking technologies, including:

  • Necessary cookies (required for core functionality);
  • Analytics cookies (to understand usage and improve the site);
  • Advertising/preferences cookies (if enabled by your consent choices).

Where required by law, we display a consent banner and respect your choices for non-essential cookie categories. You can change your cookie preferences at any time via our cookie controls.

For full details, see our Cookie Policy: https://fusecup.co/cookie-policy/

7) Analytics and Third-Party Tools

We use selected third-party services that may process personal data:

  • PostHog (product analytics)
  • Plausible (site analytics)
  • Google Analytics / Google Tag (GA4)
  • Sentry (error and performance monitoring)
  • TidyCal (meeting scheduling embed)
  • Email delivery providers (transactional/business communications)

These providers process data according to their own privacy notices and applicable data processing terms.

8) User Accounts and Authentication

If you create or use an account, we process identity and authentication data needed to provide secure access. If social sign-in is enabled, profile data may be received from the identity provider based on granted permissions.

9) Data Sharing

We do not sell personal data. We may share data with:

  • service providers/processors supporting our operations;
  • professional advisors;
  • regulators or authorities where legally required;
  • acquirers/successors in connection with a corporate transaction, with appropriate safeguards.

10) International Data Transfers

Personal data may be processed outside the UK/EEA. Where required, we use appropriate safeguards for international transfers (such as contractual protections).

11) Data Retention

We keep personal data only as long as needed for the purposes described in this policy and for legal, accounting, security, or dispute-resolution requirements.

12) Security

We apply reasonable technical and organisational measures to protect personal data. No internet transmission or storage system is completely secure, so absolute security cannot be guaranteed.

13) Your Rights

Depending on your jurisdiction, you may have rights to:

  • access your personal data;
  • request correction;
  • request deletion;
  • restrict or object to processing;
  • request data portability;
  • withdraw consent where processing relies on consent;
  • complain to your data protection authority.

To exercise rights, contact: [email protected]

14) Children’s Privacy

Our website/services are not directed to children under 13, and we do not knowingly collect personal data from children in breach of applicable law.

15) Changes to This Policy

We may update this Privacy Policy from time to time. Any update will be posted on this page with a revised "Last updated" date.

16) Contact

FUSECUP LIMITED
Company number: 13888718
Registered office: 124 City Road, London, England, EC1V 2NX
Email: [email protected]