Cookie Policy

Last updated: March 20, 2026

This Cookie Policy explains how fusecup ("we", "us", "our") uses cookies and similar technologies on our website.

By using our website, you can choose whether to allow non-essential cookies through our cookie consent banner (where applicable by region).

1. What are cookies and similar technologies?

Cookies are small text files placed on your device by websites you visit.
We also use similar technologies such as browser local storage to remember your preferences and support analytics choices.

2. How we manage consent

We use a consent banner to let you accept or reject non-essential categories of tracking technologies.

Your consent preferences are stored in your browser local storage using keys such as:

  • silktideCookieBanner_InitialChoice
  • silktideCookieChoice_necessary
  • silktideCookieChoice_analytics
  • silktideCookieChoice_advertising

These values help us remember your preferences on future visits.

3. Categories of cookies/trackers we use

A) Necessary (Always Active)

These are required for core website functionality and cannot be switched off in our systems.

Examples include:

  • Consent preference storage (local storage keys listed above)
  • Essential site/session-related functionality (where applicable)

Legal basis (where required): Legitimate interest / strictly necessary for service delivery.

B) Analytics (Optional)

If you accept Analytics, we load analytics tools to understand site usage and improve performance/content.

Providers used:

  • Google Analytics (GA4)
  • PostHog
  • Plausible

Purpose:

  • Measure page usage, engagement, and traffic patterns
  • Improve website features and user experience

If you reject Analytics, these analytics tools are not activated (or are disabled where technically possible).

Legal basis (where required): Consent.

C) Advertising (Optional)

This category controls advertising-related consent flags.

At present, we use this category to set ad-related consent signals (for example, ad storage/personalisation consent states). No separate third-party advertising tag is currently loaded through this consent flow.

Legal basis (where required): Consent.

4. Data associated with analytics

For signed-in users, analytics identification may include account-related fields such as:

  • Internal user ID
  • Email address
  • Name

This is used for product analytics and service improvement.

5. International visitors and banner display

Our cookie banner is displayed for visitors in regions where GDPR-style consent is typically required (such as EU/EEA, UK, and Switzerland).
In other regions, analytics may load by default according to our site configuration.

6. How to change your choices

You can update your cookie preferences at any time via the cookie preferences controls/banner icon on our website (if shown).
You can also clear cookies/local storage in your browser settings.

Please note that blocking necessary cookies may affect site functionality.

7. Third-party policies

For more details on how third-party providers process data, review their privacy/cookie documentation:

8. Contact us

If you have questions about this Cookie Policy or our data practices, contact us through the details provided on our website.